Local Awareness

AARP

Created for AARP’s local division, this digital campaign aimed to raise awareness of key resources, such as caregiving support and fraud prevention. The client requested an animated piece that was approachable, informative, and visually aligned with their brand.

As Art Director, I led the creative vision and execution, guiding illustration and animation while working within strict brand and color guidelines.

Gold Telly Award in Craft – Use of Animation.

Agency: Republica Havas

Creative Director: Gino Ginocchio

Art Director: Vanessa Indriago

Senior Copywriter: Ashley Brozic

Copywriter: Camila Rocha