Wear a Mask

Baptist Health

At the start of the pandemic, when wearing masks was controversial, Baptist Health asked us to develop a campaign encouraging people to wear masks. We created "Wear a Mask", a UGC campaign where local artists, influencers, and residents shared who they wore a mask for. Each participant revealed their reason in a personal, heartfelt way.

What began as a simple social effort grew into a full 360 campaign with the help of doctors, athletes, and celebrities spreading the message across different channels, including TV, print, and out-of-home. The campaign had a great impact, proving how honest storytelling can shift culture when it matters most.

Agency: Republica Havas

Creative Director: Miguel Ullivarri

Art Director: Vanessa Indriago

Copywriter: Evan Barrios