Growing a Healthier Broward.

Baptist Heath

To launch the new Baptist Health Wellness & Medical Complex in Plantation, FL in December 2020, we created Growing a Healthier Broward. This fully integrated 360° campaign was powered by local residents sharing personal reflections on what it means to have quality care close to home. Their portraits and stories brought authenticity to TV, social, digital, print, and out-of-home executions. The campaign celebrated community pride and reinforced Baptist Health’s promise of building a healthier Broward.

Agency: Republica Havas

Creative Director: Miguel Ullivarri

ACD: Ramiro Carranza

Senior Copywriter: Evan Barrios

Senior Art Director: Andres Diez

Art Director: Vanessa Indriago